About business

About Maximize Your Marketing Results with Wabash and Lake Consulting’s Fractional CMO in Richmond VA

Wabash and Lake Consulting in Richmond, VA offers fractional CMO services to help businesses maximize their marketing results. As fractional CMO, our experienced marketing professionals serve as virtual chief marketing officers, providing expert guidance and support in areas such as market research, advertising, branding, and digital marketing.

How to reach us

Contact details

AddressMidlothian, VA, 23112, USA
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Working hours

Business hours

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Profile

Business profile

Primary category Marketing agency
Directory categoryAdvertising and Marketing
History

Credentials and trust

Established
2017
Years in business
8
Amenities

Additional details

LGBTQ Friendly

Company details

Business facts

Years in Business
8
Average Project Size
0
Total Projects Executed
0
Services

Services and service areas

Services offered

  • Fractional Marketing Director
  • Fractional Chief Marketing Officer
  • Marketing Support Team
  • Advertising Agency
  • Press Releases
  • Consulting

Areas served

  • United States
  • Richmond, VA, USA
  • Petersburg, VA, USA
  • Washington, DC, USA
  • Williamsburg, VA, USA
  • Ashland, VA 23005, USA
  • Henrico County, VA, USA
  • Virginia Beach, VA, USA
  • Charlottesville, VA, USA
  • Chesterfield County, VA, USA
Photo gallery

Photos from the web

Wabash & Lake Advertising & Consulting web photo 1Wabash & Lake Advertising & Consulting web photo 2Wabash & Lake Advertising & Consulting web photo 3Wabash & Lake Advertising & Consulting web photo 4Wabash & Lake Advertising & Consulting web photo 5Wabash & Lake Advertising & Consulting web photo 6Wabash & Lake Advertising & Consulting web photo 7Wabash & Lake Advertising & Consulting web photo 8Wabash & Lake Advertising & Consulting web photo 9
Reviews

5.0 rating from 38 reviews

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Nick Jenkins CFBOC★★★★★
November 25, 2025

We have been working with W&L for some time now. They have been an extension of our team, helping us to move our mission forward. Their team provides us outstanding assistance in clarifying our approach to advertising, messaging, and communications. This partnership has empowered us to present a unified mission to our community, clear on-ramps for development, and a higher level of intentionality behind our efforts. It has been, and continues to be a pleasure working with W&L.

Owner reply: Array

Paul Whitemen★★★★★
August 14, 2024

Consistency, Thoroughness, Attention to Detail. I've been impressed for 3 years now working with Wabash & Lake on different marketing endeavors in the home improvement vertical. They fulfill the old axiom of "No one cares how much you know until they know how much you care". Joe and his team prove at each interaction that they care a lot and know even more.

Owner reply: Array

Matt Polson★★★★★
July 10, 2024

The team at Wabash & Lake are second to none! We've primarily worked with Joe and Logan, both of whom are not only extremely talented at what they do, they are also always positive and pleasant to work with. Hire Wabash & Lake with confidence!

Owner reply: Array

Julia Baldini★★★★★
July 10, 2024

Wonderful to work with. They really take the time to understand who you are and how to move the needle for your unique business.

Owner reply: Array

Megan Burks★★★★★
July 9, 2024

The team at W&L are great to work with!

Owner reply: Array

Map and directions

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Questions

Frequently asked questions

Several of our clients have been with us for almost a decade and a few more than that. We have helped grow and adapt their businesses through market changes, pandemics, staffing changes, multiple locations, expansions, and much more. All the while growing their bottom lines and overall success.

Great question. Our team has been hired instead of a full-time marketing director many times now because of the efficiencies we bring to the table. Normally if you hire a marketing director you then need to secure an outside vendor or agency for graphic design, ad placement and creation, website work, consultation for sales language and presentations, and more. Our team brings all of these capabilities to your team and for less than the price of one full-time person. Plus we train and onboard much faster, and we don’t require benefits, new computes, software subscriptions and more.

We operate as a high-performing Marketing Director of CMO should - which means that we can and do work on just about anything that your company needs - Long-term strategies that coincide with your operations, Brand Development, Copywriting and messaging, Sales Pieces & Presentation Development, Customer messaging and reviews, PR and email messaging, Advertising planning and execution for all mediums, SEO Analysis & Digital Strategy, websites, audio & Video creation, and much more.

Great question. We do not operate as a normal agency and have never once had a surprise fee or upcharge for any of our clients. We promise to work as a dedicated member of your team and in doing so that means that we get the job done. No extra fees or markups.

Of course! We have several on our website. At the same time we have almost a decade's worth of work that can be shared if our clients have given permission to do so.

We take this seriously. All work and data is always yours. We operate as a dedicated member of your team and always on your behalf. Our team creates the unique and impactful content that you need to match and enhance your brand and in the rare occasion that we work with an outside vendor (video shoot, print vendors, etc) we always direct and oversee the effort as a high-performing Marketing Director of CMO should.

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